Trumbull News Detail
International Social Media Experts to Headline Seventh Annual YouToo Social Media Conference at Kent State UniversityPosted Mar. 17, 2014
Kent State University’s School of Journalism and Mass Communication will once again host the award-winning YouToo Social Media Conference co-sponsored by the Akron Area Chapter of the Public Relations Society of America (PRSA) and the Kent State Chapter of the Public Relations Student Society of America (PRSSA).
The conference will take place from 8 a.m. to 4 p.m. Friday, April 11, at Kent State’s Franklin Hall, with a networking reception to follow at the Kent State Hotel and Conference Center. Northeast Ohio professionals in public relations, communication and marketing, along with students studying these disciplines, are encouraged to register, but anyone can attend.
Danny Brown, manager of social engagement and insights at the Ontario Lottery and Gaming Corporation, will be the keynote speaker. His session, “Adapt or Secede: The Future of PR Isn't Tomorrow, It's Now,” will address changes that the public relations industry needs to implement to keep up, including:
- Communication strategies that adapt to the latest Google algorithms;
- The ethical pitch and partnership, where long-term wins are valued over short-term gains;
- The blurring lines between PR, marketing and advertising;
- How to use influencers and unfiltered brand champions to react to a crisis.
“The PR industry is at a crossroads – making the right changes now will prepare you for these changes,” Brown says. “Ignorance will simply see you secede to not only your competitors, but to those up-and-coming channels that are taking the attention online your clients crave, but you can't deliver on.”
Brown is co-author of Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing, which is recognized as one of the Top 100 Business Books in America by Nielsen BookScan. Also a multiple award-winning marketer and blogger, Brown’s blog is recognized as the No. 1 marketing blog in the world by HubSpot, Social Media Examiner’s Top 10 Social Media Blog in 2011 and 2013, voted one of Canada’s Top 50 Marketing Blogs and won the Hive Award for Best Social Media Blog at the 2010 South by Southwest festival.
Andrea Weckerle, founder and president of CiviliNation, will serve as the opening speaker at the social media conference. "Too Much Digital Drama: A Better Approach to Online Discourse and Conflict” will explore the current online landscape, discuss the different types of online antagonists and conflict issues that practitioners are most likely to come across, and offer suggestions for change.
Weckerle leads CiviliNation, a nonprofit organization dedicated to reducing online hostility, character assassination and adult cyberbullying. She is the author of the book Civility in the Digital Age: How Companies and People Can Triumph over Haters, Trolls, Bullies, and Other Jerks. Previously, she worked in the legal management services division of a global professional services firm, helping to design, develop and implement comprehensive alternative dispute resolution systems for Fortune® 500 firms. She also underwent extensive mediation training, earning certificates in commercial mediation and conflict resolution processes. In addition to a juris doctor, she holds a Master of Arts in Public Relations/Conflict Analysis and Resolution.
The conference also will feature breakout sessions in the morning and afternoon, as well as panel discussions by regional experts.
YouToo Conference sponsorship is open to both businesses and individuals and supports the YouToo Scholarship Fund, the Kent State PRSSA Chapter, and the Akron Area PRSA Chapter. For more information, contact Tracy L. Teuscher, APR, at email@example.com or 330-936-1331.
Early-bird pricing for conference registration ends March 22. All professional attendees will receive a copy of Weckerle’s book Civility in the Digital Age: How Companies and People Can Triumph over Haters, Trolls, Bullies, and Other Jerks.
$159: PRSA members of any chapter/Kent State alumni ($179 after March 22)
$179: Nonmembers ($199 after March 22)
$149: Groups of three or more from one organization ($169 after March 22)
$129: Faculty/staff of any university ($149 after March 22)
$30: PRSSA members of any chapter ($35 after March 22. Book separate.)
$35: Students ($40 after March 22. Book separate.)
For more information, conference pricing and updates about the YouToo Social Media Conference, visit www.youtoosm.com. Also, find YouToo on Facebook, Twitter or via email at firstname.lastname@example.org.